It does not mean that it is a trend that you should follow it. You must have heard of these lines before and in the world of web designs this actually true. You just can’t be too trendy when it comes to designing web pages that will click; trends come and go and smart we design should still be a priority. To give an example of what awful web designs are here are 5 of the worst that you must never adapt to your site:
Using splash pages – splash pages are meant to excite and to make visitors yearn for more. These pages are loaded with moving graphics, engaging music, illuminating and gyrating status bars and so much more. There is just so much for an average user to take. You should never use this kind of technique since customers will likely just bounce from your site and find another site where he could get straightforward information instead.
The Web 2.0 Design – these are web designs that look similar to a children’s story book with rounded corners, drop shadows and reflections. This is a totally outdated web design that could only mean one thing: your content must be outdated too. Invest in strong and dramatic web design to keep your customers interested. Remember that the more professional-looking your site is the more you will likely attract more customers.
Stock photos – you may have seen this more frequently, stock photos that you swore you have seen in one or more sites that you have been to. If you must use stock photos, make sure that you review the photo with a keen eye. Choose believable ones or the ones that will certainly make a good impression to your customers. But if you can, please use your own photos or take a picture of actual people and places instead.
MySpace-ification – a site that becomes more of a scrapbook could be cute in the e mid 2000s but this trend is certainly unforgivable these days. Talk about large counters, different kinds of fonts and font sizes, neon graphics and flashing icons could bring tears to your eyes! Personalizing your site is a great way to express yourself but it could cost you a lot of visitors. You simply cannot expect everyone to like your taste so better take time in creating a simple and acceptable site. Always remember that less is more.
Flash sites – this is a terribly outdated style that is not just old but is becoming more and more incompatible with so many devices and programs. What you can do to update a site that still runs on flash is using HTML5 or CSS2 instead.
Popup windows – it is very distracting if you are trying to read something while a popup window refuses to close. Whether it is an ad or a landing page, popups are very disruptive and could cost you more users. So if you can do without these pages then you should just keep them to a minimum.
How do you get to know your online customers? It seems very easy to do this if you have an actual store or establishment. Take a local salon owner who knows each and every patron that comes in her shop. She recognizes the lady with the dog that usually asks for a short trim along with a manicure. She also knows that a particular patron wants to have her tresses shampooed after a trim and before a blow dry. Every little act of personalization counts in an actual business and it is very easy to do so. Entrepreneur had a great article related to this last month. But how do you actually do this when you have never met your online customers before? How do you know what the customer wants when about 98% of people that visit your site are anonymous?
A business owner has to take certain cues from his visitors when maintaining an e commerce site. Here are some basic rules to follow:
Just like in an actual store, greet your customers. As soon as they land on your site, offer a warm welcome on your home page and invite them to come in. customers love to be treated really special and just like ushering them in your store, show them the best merchandise that you have. Remember that they have come a long way to find your site and these special products are mainly the reasons why they have found you!
Give them a welcome discount. Everyone loves to get a discount offer even for 10% off the retail price. Understand that most online customers are comparing suppliers and online shop prices and giving them even an extra discount could make them notice your site and buy. And even an anonymous customer could appreciate a discount. You may also use promo codes or new member discount offers and free delivery offers just to make your new customers welcome!
A loosely relevant offer could also be a surprising treat for your customers. For instance, a customer came from a location where there it is most likely raining all the time. Your homepage may offer a free umbrella or a poncho; surprise your customers with a personalized handling of their purchases and you will be surprised as to how these customers will keep on coming back for more.
As your new customer tries your products or services for the first time, you may now make their buying experience even more personalized. After purchasing, your customer will likely have provided information about her like her delivery address, phone number, email address so many more information to help you create a specific buying preference. This is the time to send her emails about products that you think she may appreciate or some new discount offers and services that you think that she might need. Little by little, you will be able to create a profile for your customers and finally connect in a more personalized and special way.